Do you find yourself avoiding challenges?

Are you constantly overwhelmed by stress?

Do you struggle to stay focused under pressure?

Do you recognize yourself in these scenarios? If so, we have the perfect challenge for you.

The 30-Day Cold Exposure Challenge is designed to help you build mental resilience, improve your physical and mental well-being, and transform your approach to discomfort.

Over the next 30 days, you’ll gradually work up from taking a 10-second cold shower to a 3-minute cold shower. This challenge is about choosing discomfort to break through resistance, helping you build mental resilience to handle life's challenges with greater ease.

By incorporating this small but powerful habit into your daily routine, you’ll learn to embrace discomfort, sharpen your focus, and enhance your mental toughness, setting the stage for success and clarity in all areas of your life.

What is the 30-Day Cold Shower Challenge?

The 30-Day Cold Exposure Challenge is a commitment to having part of your shower cold for a full month. And it’s not about merely turning the temperature down a notch, it’s about fully immersing yourself in cold water each day.

The idea is to push your comfort boundaries, both mentally and physically, and to experience the benefits that cold showers can offer. The challenge often starts with short bursts of cold water, gradually increasing the duration as days go by.

By the end of the 30 days, many participants find themselves comfortably taking full-length cold showers and reaping the rewards.


What participants say about the 30 Day Cold Exposure Challenge:


But what if it doesn’t work?

You may be wondering, what if I sign up for this challenge, and it’s too hard, or I don’t complete it?

The reality is most wellness challenges are either too complicated or too hard to integrate with your day-to-day life. That’s why…

The average completion rate of ALL online challenges is 3%.

However, the average completion rate of our online challenges is 70%.

That means 7 out of every 10 people who start the challenge will finish the challenge.

Why? Because…

We take the tortoise approach, not the hare.

James Clear, the habit formation expert, insists on beginning any new habit with simple, non-disruptive steps.

And that's what we have crafted for you in this 30-Day Cold Exposure Challenge.

The challenge starts with a measly 10-second cold shower, and it slowly builds up from there.

It doesn’t get any easier than that.

Which is why you’re 67% more likely to finish this challenge over any other online challenge.

In other words...

If you’re looking to optimize your physical and mental health, THIS is statistically your BEST option.

Sign up for a 2-week free trial today and get instant access to the Cold Exposure Challenge and more…


Why do the Cold Exposure Challenge?

Personal growth: Stepping out of your comfort zone forces you to adapt and grow. Each challenge reshapes your mindset, making you more resilient and adaptable to future obstacles.

Boosts self-confidence: Successfully navigating a challenge boosts your self-esteem. It’s a testament to your capabilities, showing that you are stronger and more capable than you might have believed.

Learning opportunities: Challenges present situations you’ve never encountered before, providing invaluable learning experiences and offer fresh perspectives.

Mental Strength: Facing and overcoming challenges strengthens your mental fortitude. It trains your mind to handle stress, uncertainty, and adversity more effectively.

Motivation and Goal Setting: Challenges come with clear objectives. This goal-oriented approach is a powerful motivator, driving you to push through difficulties to achieve your desired outcome.

Physical and Mental Health Benefits: Cold exposure offers direct health benefits, improving physical fitness, mental clarity, and overall well-being.

Building Resilience: Each challenge you face and overcome makes you more resilient. It prepares you for future challenges, ensuring you bounce back quicker and stronger each time.

Overall, the Cold Exposure Challenge aims to grow your self-awareness and gain a deeper understanding of your capabilities.

See How Simple it Works:

  1. Sign up for The Happiness Insiders Online Community. You’ll gain instant access to this challenge PLUS receive over $10,000 worth of additional bonuses and resources.

  2. Do your cold exposure for at least 10 seconds a day. We’ll show you how to effectively incorporate this habit into your daily routine.

  3. Mark yourself “Complete”. We’ll make it super simple to track your progress. No complicated forums or tech-heavy chat rooms.


There’s An Excellent Chance That You Will Complete All 30 Days

We’ve had thousands of people go through our challenges and, so far, the completion rate is around 70%.

That means 7 out of 10 people who start our challenges end up completing them and getting their accountability fee credited back to them.

We designed this challenge for real people, with busy lives, we’ve set you up for success.

Nothing makes us happier than seeing you complete this challenge.

So with daily commitment, we’ve made it nearly impossible for you to not complete it, even on your busiest days!

You just have to START. And you’ll reap the rewards for the rest of your life.

Plus…

You’ll have the advantage of being connected to over 2,000+ community members who are all actively working to improve themselves.

If you post questions about your experiences, they are happy to share their thoughts and cheerlead you to the finish line.


More testimonials…


What’s in it for you?

✔️ A new healthy habit

✔️ Structure and accountability

✔️ A stronger, more resilient body

✔️ Increased physical and mental well-being

✔️ A community that understands and supports your goals

Sign up for a 2-week free trial today and get instant access to the Cold Exposure Challenge and more…


We are a community of everyday people all working on our inner happiness and fulfillment

When you enroll in this challenge…

You’ll get over $10,000 in other bonuses and resources!

Remember, we have an 70% completion rate on our challenges.

This is exponentially higher than the 3% average completion for other online challenges.

The reason for such a high completion rate is because this challenge has the missing ingredients that are absent from 99% of other online challenges:

✔️ Simple actions

✔️ Clear instructions

✔️ Doable even on your busiest day (as opposed to your perfect day)

Sign up for a 2-week free trial today and get instant access to the Cold Exposure Challenge and more…


Have questions?
Email us at info@lightwatkins.com

30 Days From Now, You’ll Be a Healthier, More Confident, AND More Resilient Version of Yourself

By participating in the 30-Day Cold Exposure Challenge, you’ll develop a newfound ability to handle stress, enhance your focus, and invigorate your body and mind.

This challenge is the gateway to an entirely new YOU.

Plus, you’ll join a thriving online community whose members you are encouraged to connect with, learn from, and even meet in person.

Sign up for an ALL-ACCESS PASS Membership and receive:

✔️ Lifetime access to ALL existing and future 30 and 108-Day Challenges ($3,730)

✔️ Lifetime access to ALL existing and upcoming Masterclasses ($3,335)

✔️ Lifetime access to Light's online community ($1,540)

✔️ Lifetime access to our 7-Day Meditation Kickstart ($145)

✔️ Ongoing Discounts to Light's in-person retreats & events ($1250)

✔️ 2,000+ members who are dedicated to doing inner work and helping you become the best version of yourself (priceless)

Total value: $10,000

All yours for only $10,000 $29/mo or $299/yr

(That’s less than a dollar a day for your personal growth)

Free for two weeks—cancel after if you’d like : )


The best time to get out of your comfort zone was 10 years ago!

But after 10 years of resisting it, the second best time is TODAY.

By the end of this challenge, you will not only master the cold, but you will also unlock a healthier, more confident version of yourself. We hope you're up for the challenge!

Have questions?
Email us at info@lightwatkins.com